Beyond the established strength of rapid broadcast coverage, the growing penetration of the medium in the urban environment has resulted in an ability to offer more … Press Release Out-of-Home (OOH) Advertisement Market - Global Industry Analysis, Size, Share, Growth, Trends & Forecast 2020 - 2026 Published: Sept. 22, 2020 at 10:05 p.m. There are a lot of factors that brands and their agencies must keep in mind as they decide to play and compete in the OOH space. ... December 9, 2020; OOH TODAY - Outdoor Advertising Industry Insights - Advertisement - Subscribe; Ad View. Consider this our attempt to add some fodder to the broader industry chatter, at a time when the advertising industry, in general, is facing some pretty serious headwinds. Here’s a hint: it will no longer all be about digital or social. Trend #5: New tools fuel smarter OOH advertising For years, marketers had no clue how to measure the effectiveness or value of OOH ad campaigns. Because anything can now become an OOH media means anyone can also become a media owner. And as more physical spaces become OOH ad units and more (civilian) owners become media owners, the addressable market for outdoor advertising will grow exponentially. Programmatic buying of OOH media is now commonplace. Let’s start by taking a walk down memory (or what’s left of it) lane. Practically any physical space can be transformed into an OOH ad these days: from bus shelters to digital signage and building murals to car wraps (and everything else in between). That’s why we’ve concocted these trends below to give you something fresh and new to think about. Take these nine OOH trends into account before spending a single marketing dollar on your upcoming media buys this year. – It states revenue increasing factors followed by global characteristics and facts of Out-of-Home (OOH) Advertising industry. For years, marketers had no clue how to measure the effectiveness or value of OOH ad campaigns. NEW YORK – AUGUST 8, 2017 – The latest Media Economy Report from MAGNA Intelligence, focuses on Out-of-Home (OOH) Advertising trends globally. Now, we don’t expect this shift to happen overnight — because people are still very much focused on all things digital — but we know that it will continue to grow in 2020 and well beyond. The future of out of home (OOH) advertising methods is on the horizon, and digital LED billboard trucks are on the front line for some pretty amazing features. Plus, as the technology we use to plan and buy media gets more sophisticated, we will undoubtedly be able to make more informed predictions as to how OOH ads will perform in virtually any media market in the future. The truth is, whether you’re a proponent of the in-house model or not, there are pros and cons to both sides. We’ve already spent a lot of time discussing what goes into the cost of a billboard or really any out-of-home media for that matter. Once you get first-hand experience at seeing how out-of-home can truly augment, transform, and improve both the effectiveness and relevance of your cross-channel marketing and media strategies, we’re pretty certain you’ll never let OOH advertising become an afterthought again. Fortunately, the wealth of data we now have at our fingertips makes it easy to know what OOH media placements will allow you to reach, engage, and drive action from your target consumers. At the same time, the consumer audio market is exploding with more listening options than ever. That being said, regardless of how 2020 shakes out for you, just know that AdQuick will always be by your side to help you navigate these new and exciting out-of-home waters. But this also means that the OOH media landscape will no longer be a two-way conversation between media companies and brands — or their respective media agencies. If you live in major cities then you’ve probably seen smart digital billboards. Digital out-of-home (DOOH) is developing at speed. They know who their target customers are just as much as they know where they live and work. Here’s the good news: as new tools and platforms emerge, like AdQuick’s very own solutions, marketers and agencies can now become OOH experts and build smarter, more effective OOH ad campaigns that drive real results. Because OOH is truly undergoing a full reboot and, in many ways, its very own renaissance. This is a game changer -- and just one of many reasons why OOH is having a breakthrough moment. As more brands and businesses get into the digital advertising game, there’s rising competition for available ad inventory. The definition of OOH advertising has fundamentally changed. This will be one of the biggest drivers that propels OOH advertising into an entirely new realm of opportunity from this point forward. Not to mention, as more and more brands are crowding the space every day, it’s becoming harder for their messages to break through and remain sticky. Here are a few trends that point to why we’re so optimistic about OOH’s future and convinced that 2020 will be the definitive “year of OOH advertising.”. Do you see any other OOH advertising trends that will come true in 2020 that few people talk about? The end result: greater overall ROI compared to their other marketing strategies. So, why waste valuable marketing dollars on expensive, far-reaching digital ad campaigns that may or may not reach your desired target audience? Because practically any physical space — even those with a digital component — can be transformed into an OOH ad unit. Big brands, however, have traditionally had the luxury of working with media agencies to serve as intermediaries that do the dirty work of navigating the OOH space. So, what do you think of the trends above? moments happen with AdQuick customers. To learn more about how we’re making OOH advertising easy for everyone through a full array of both static and programmatic industry-leading solutions and expertise for brands and agencies, be sure to visit us at adquick.com. By actually serving you up some real, juicy, thought-provoking trends that, if all goes well, will give us tons more to write about in the year ahead. Why is that, in the past, you typically only saw big brands buying big billboards, while small- to medium-sized businesses (SMBs) tended to play in the park bench and bus shelter space? Fortunately, for us at AdQuick.com, there’s a lot of promise in the world of out-of-home (OOH) advertising. Savvy tech marketers know that winning in advertising is really a question of relevance: putting the right message in front of the right customer at the right time. Candice Simons CEO, Founder of Brooklyn Outdoor. Dynamic opportunities like this are helping drive channel growth, as OOH ad spend rose 1.2% last year compared to 2016, accounting for $7.7 billion, according to the Outdoor Advertising Association of America (OAAA). By 2021, a MAGNA Intelligence study predicts OOH spend will … However, OOH has also become one of the most out-of-the-box marketing channels available today. The common belief for years was that in order to run an effective out-of-home advertising campaign, you — meaning your business or the agency representing your brand — had to either be physically in that location or have sufficient local market expertise to drive real value out of your placements. 2. 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